Kimberly-Clark · Sustainability film · 1:01
A Decisive Decade
Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with the smallest environmental footprint.
The logo
All work
Kimberly-Clark · Program identity and film
Fuel to Grow
The identity, kickoff kit and employee film for Fuel to Grow, the global supply chain transformation Kimberly-Clark kicked off in March 2021.
The big question
How do you get a global supply chain to sign up?
Client
Kimberly-Clark
Format
Program identity and film
Year
2021
Runtime
3:00
What we did
- Logo design
- Virtual backgrounds
- Commitment sign
- Logo animation
- Motion design
- Edit
01 The brief
Fuel to Grow is Kimberly-Clark's cost-transformation, productivity and margin program across its global supply chain, manufacturing network and business units. For the Global Supply Chain Transformation kickoff on March 1, 2021, the program needed an identity people would rally behind, and it needed it fast.
02 Our approach
Build the kit, then put faces on it. A Fuel to Grow logo with an arrow that climbs, Zoom and Teams backgrounds in Kimberly-Clark branding, and a printable 8.5 by 11 commitment sign any employee could hold up for a phone photo.
03 What we made
The signs came back from teams all over the world. We animated the logo and cut the photos and videos into a three-minute film: plants, distribution centers and offices around the world, from the Kimtech plant to Panama DC to Procurement EMEA, all saying the same thing. I will fuel our growth.
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