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Kimberly-Clark · Sustainability film

A Decisive Decade

Kimberly-Clark's 2030 sustainability strategy: improve the lives and wellbeing of one billion people in underserved communities, with the smallest environmental footprint.

The big question

How do you make a 2030 strategy feel like it starts today?

Client

Kimberly-Clark

Format

Sustainability film

Year

2020

Runtime

1:01

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Kimberly-Clark Introduces Ambitious Sustainability Strategy for a Decisive Decade (opens in a new tab)

What we did

Animation
Motion graphics
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01 The challenge

Kimberly-Clark was introducing an ambitious sustainability strategy for 2030: improve the lives and wellbeing of one billion people in underserved communities around the world, with the smallest environmental footprint. It had to feel like more than corporate talk.

02 The approach

One sentence of kinetic type runs the length of the film. Now is our chance to safeguard natural systems, to break down barriers, and to tackle inequality and poverty. Real people and real places carry it, from classrooms and clinics to factory floors.

03 What we made

Working from Kimberly-Clark's script, we animated and edited a 60-second launch film that lands the two numbers that matter, the well-being of one billion people and a footprint cut by 50%, then closes on the brands people use every day.

Title card: The Decisive Decade, over a woman wading into the sea — Sixty seconds, one line of type

A girl in a school uniform in a doorway, with the words To break down barriers — Real places carry the words

A crowd crossing a street, with the words Advance the well-being of 1 billion people — The first number

Solar panels, with the words And cut our environmental footprint by 50% — The second number

04 The payoff

One billion.

“We will make lives better for people around the world.”The film's closing line

Kimberly-Clark's 2030 goals: advance the well-being of one billion people in underserved communities and cut its environmental footprint by 50%.

What are you making, and who needs to see it?

A few lines is plenty. You will hear back from a person.

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Based in the DMV