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Curb · In-cab spots

A ride when you need one

Two 30-second spots, The Doctor and The Photographer, that ran in New York City cabs on the Curb network.

The big question

How do you get people who still hail a cab to use an app?

Client

Curb

Format

In-cab spots

Year

2014

What we did

Production
Edit

01 The brief

In 2014, Taxi Magic became Curb, with one brand idea: wherever you're going, Curb gets you there, in seconds and on time. The audience was the 87% of people still calling for a cab or hailing one on the street.

02 Our approach

Two people whose days don't wait: a doctor and a food photographer. Each one walks through the app in their own words. Order with the push of a button, track the cab on its way, ride with a driver you can trust, then tip and pay hands-free.

03 What we made

We produced and edited both 30-second spots. They ran in every New York City cab that served Curb.

The second spot

The Photographer

A doctor ordering a cab in the Curb app, the map floating beside her — One push, and the cab is on its way

The doctor in the back of a cab, choosing a tip on her phone — Tip and pay, hands-free

A photographer shooting desserts in a cafe — The Photographer

Our camera operator holding a Canon cinema camera on a gimbal on a brick sidewalk, a crew member beside him — Behind the scenes: rigging the gimbal between takes

The photographer stepping out of a cab beside a floating receipt for $13.50 — The receipt pops up as he gets out

04 The payoff

In seconds. On time.

“Wherever I go, I’m covered.”The Doctor, closing line

Two spots, produced and edited by us, running in New York City cabs that served Curb.

What are you making, and who needs to see it?

A few lines is plenty. You will hear back from a person.

[email protected]

Based in the DMV