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Axon · Event photography and video

Axon at AUSA

Event photography and video highlights from AUSA 2023, the largest U.S. Army conference, where Axon showed its technology for military, law enforcement, and civilian use.

The big question

How do you stand out among 650 exhibitors, and prove it afterward?

Client

Axon

Format

Event photography and video

Year

2023

What we did

Event photography
Video highlights

01 The challenge

AUSA 2023 filled the Walter E. Washington Convention Center in Washington, DC, from October 9 to 11: more than 33,000 attendees and 650 exhibitors. Axon needed its booth to stand out on that floor, and to keep working after the show closed.

02 Our approach

Cover the booth like a newsroom. Photography on the floor, catching people at the TASER 10 range, in VR training and around the counter-drone and vehicle displays, while our video crew filmed interviews on the booth's own set.

03 What we made

Event photography and a 2:20 highlights film built on interviews from the floor, with Axon Federal president Richard Coleman, program managers and customers, walking through Fleet 3, TASER 10, Sky-Hero drones and Fusus: proof of a packed booth, and of the technology that drew the crowd.

Crowds around the Axon booth at AUSA under a large Axon sign — The booth, on day one

An attendee firing a TASER 10 in the demo range, the probes catching the light — TASER 10 at the range

A sergeant major in a VR headset aiming a training device as others watch — VR training

A tethered drone hovering in front of the Axon sign — Counter-drone, overhead

An Axon vehicle with its lights on beside a soldier mannequin, attendees talking nearby — Real-time operations

A cinema camera filming an Axon executive in front of a wall reading The future of base security today — Interviews on the booth set

04 The payoff

A breakout year.

“This has been by far our biggest and most impressive presence at AUSA.”From the highlights film

Thousands of people came through the booth to fire TASER 10. We were there for all of it, with cameras.

What are you making, and who needs to see it?

A few lines is plenty. You will hear back from a person.

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