San Francisco · AI and software companies

San Francisco video for AI and software companies.

Launch films, product stories and founder interviews, shot in San Francisco and the Bay Area, including work for LangChain, Zipline, Peregrine and The Verge.

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San Francisco video production done right.

Software is hard to film. There is no product on a table, just people, ideas and a screen. The work is finding the human story: the founder, the engineer and the customer whose day got better.

Our San Francisco partner, director of photography Marcos RochaDirector of Photography · San FranciscoA cinematographer with over a decade behind the camera for brands like CBS Sports, National Geographic and Dropbox, across documentary, commercial and corporate work., has spent more than a decade behind the camera. He shot every film on this page, for LangChain, Zipline, Peregrine Technologies, Wispr Flow and Accio, Tensor Auto, Eden and The Verge, and his credits include CBS Sports, National Geographic and Dropbox.

The rest of the studio works with him from the first call to the final mix: script, direction, edit, color, sound, motion graphics and AI shots. One team and one point of contact, in the Bay Area and across the country.

What we make

  1. 01

    Launch films

    The film that goes out with the announcement, the demo day or the funding news.

  2. 02

    Product videos

    Real people using the product, cut with screen recordings and interface animation so viewers see it working.

  3. 03

    Founder and customer interviews

    Two-camera interviews, lit and framed for a brand, not a webcam.

  4. 04

    Street and event content

    Street interviews, conferences, meetups and launch events, like LangChain on the street in San Francisco.

  5. 05

    Recruiting and culture films

    The team, the office and the work, for the people you want to hire.

  6. 06

    AI and hybrid shots

    AI for the shots a camera cannot get, directed and finished by filmmakers. Our AI films won three Golds and a Silver at the 2026 MUSE Creative Awards.

Selected work

Marcos RochaDirector of Photography · San FranciscoA cinematographer with over a decade behind the camera for brands like CBS Sports, National Geographic and Dropbox, across documentary, commercial and corporate work. was director of photography on every film below.

Still from There is no merch like this

Wispr Flow × Accio Work · Product film

There is no merch like this

Accio Launchpad No. 1, presented by Wispr Flow and Accio Work.

Still from Why Shaq believes in Peregrine

Peregrine Technologies · Brand film

Why Shaq believes in Peregrine

Shaquille O'Neal on why he believes in Peregrine.

Still from LangSmith Agent Builder: on the street

LangChain · Street interviews

LangSmith Agent Builder: on the street

LangChain takes the LangSmith Agent Builder to the street in San Francisco.

Still from Manufacturing with Kevin LeLaurin

Zipline · Behind the scenes

Manufacturing with Kevin LeLaurin

Behind the scenes of Zipline manufacturing with Kevin LeLaurin.

Still from We tried Meta's AR glasses with Mark Zuckerberg

The Verge · Tech journalism

We tried Meta's AR glasses with Mark Zuckerberg

A hands-on with Meta's Orion AR glasses and Mark Zuckerberg.

Still from The future of driverless cars is freedom

Tensor Auto · Sponsored film

The future of driverless cars is freedom

Sponsored content for Tensor Auto, made for Business Reporter.

Still from Eden Studio

Eden · Brand film

Eden Studio

A brand film for Eden Studio.

Like what you see? Let's make yours.

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How it works

  1. 01Call. Who the film is for, what it needs to do and when it ships.
  2. 02Plan. Script, shot list, locations and schedule, in writing.
  3. 03Shoot. A small crew in San Francisco and the Bay Area, or wherever your team is.
  4. 04Finish. Edit, color, sound and mix, with versions for the launch, social and your website.

Good questions

Do you have a crew in San Francisco?

Yes. Our director of photography, Marcos RochaDirector of Photography · San FranciscoA cinematographer with over a decade behind the camera for brands like CBS Sports, National Geographic and Dropbox, across documentary, commercial and corporate work., is based in San Francisco, so Bay Area shoots don't need a crew flown in. The rest of the studio works with him from Washington, DC and across the country.

Can you film software that has no physical product?

Yes. We film the people who build and use it, then cut in screen recordings and interface animation so viewers see the product working.

How fast can you turn around a launch video?

Two to four weeks of lead time is ideal. Faster is possible when the launch date is fixed, and the schedule is in writing before the shoot.

Do you work with agencies and in-house teams?

Yes. We can run a whole production, or bring a director of photography and crew to your team's shoot.

Can you use AI in the film?

When it helps the story. AI can make shots a camera cannot get, and a filmmaker directs and finishes every one. Our AI films won three Golds and a Silver at the 2026 MUSE Creative Awards.

What are you making? Who needs to see it?

What do you need? Pick any

We reply within two business days.

A few lines is plenty. You will hear back from a person.

[email protected]

Based in Washington, DC, Maryland and Virginia. Crew nationwide.

See the work